Herbal Pest Repellent Case study

The Challenge (Why the Brand Was Stuck)

The brand had strong potential but was unable to break past the ₹30–50 lakh/month plateau.

1000+ Listings

For just 50 products, creating unnecessary complexity.

95% Revenue from Only 60 ASINs

Hundreds of listings contributed very little to revenue.

5 Different Agencies

Managing ads, SEO, listings, creatives and Amazon operations.

Budget Leakage

Ad spend was spread across too many average and low-potential products.

No Single Source of Truth

Multiple reports, dashboards and data created confusion instead of clarity.

No Clear Ownership

Every agency had different KPIs, goals and priorities.

Founder Dependency

The founder was involved in every decision, review and approval.

Growth Without Direction

Busy teams, high activity and constant meetings—but no real growth.

The Diagnosis (What We Found)

The business was operating, but it was not scaling.

Too many products were consuming time, budget and management attention.

Top-performing products were not getting the budget they deserved.

Fragmented execution was leading to inconsistency and slow decision making.

Lack of tracking weekly reviews was resulting in missed opportunities.

Revenue Contribution Analysis

95% Revenue from
60 ASINs

95% Top-performing
ASINs

5% Remaining
listings

Our Strategy What We Did

Deep ASIN
Analysis

Categorized all products based on performance, profitability and growth potential.

Focused on Top Performers

Prioritized high-potential ASINs and paused low-performing products.

Optimized Ad Spending

Reallocated budget toward winning products and profitable campaigns.

Listing & Creative Optimization

Upgraded images, content, infographics and A+ content.

Implemented Tracking System

Built real-time dashboards for sales, ads, ACOS, rank and profitability.

Weekly Business Reviews

Conducted weekly performance reviews and created action plans for continuous growth.

The Results (6 Months Transformation)

Before ₹60 Lakhs Per Month

After ₹1.80 Crores Per Month

3X

Revenue Growth

185%

Increase in Orders

Improved ACOS

by 32%

Higher Profitability

& Margins

“ Clear focus, unified execution and data-driven decisions — that’s what unlocked scalable growth.

Key Lessons for Every D2C Founder

Don’t confuse activity with progress.

More products don’t always mean more revenue.

Scalability comes from systems, not hard work.

Focus on what’s working. Stop what’s not.

Data + Clarity + Consistency = Sustainable Growth.

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